What is Generation X and Y in marketing?

If you’re trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y. Who is a part of Generation X? Individuals born between 1977 and 1994 are considered Gen Yers and make up about 25% of the U.S. population.

How do companies market to Gen X?

Use traditional and social ads. You don’t have to stick to just traditional ad formats like newspapers or radio to grab the attention of Gen Xers. You can use online ads as well. Just remember who you’re selling to. Facebook ads, Google Shopping, and search ads (Google and Bing) are great places to start.

How do you market to Generation Y?

Here are four Gen Y marketing tips that will put you on the path to success:

1. Ask for Feedback. Marketing to Gen Y is unlike any other generation.
2. Don’t Hide Anything. In the past, companies could get away with being less than transparent.
3. Know Where They’re Gathering.
4. Authenticity Rules.

What do Gen Xers like?

Independent. Gen Xers are self-sufficient, resourceful and individualistic since they have been accustomed to caring for themselves since before reaching adulthood. They value freedom and responsibility and try to overcome challenges on their own. As a Gen Xer, you can use your independence to advance in your career.

What are the Gen Xers?

Generation X, or Gen X, refers to the generation of Americans born between the mid-1960s and the early-1980s. Gen Xers, which fall between baby boomers and millennials, number around 65 million. Members of this group are approaching the middle of their working careers and potential peak-earning years.

How do you target Gen Z?

13 Ways to Target Generation Z

1. Understand who Gen Z are.
2. Create engaging content – not advertisements.
3. Jump on their love for influencers.
4. Get them involved too.
5. Make your content interactive.
6. Don’t make it too wordy.
7. Get to the point early.
8. Understand that it has to work first time.

Why is it important to market to Gen X?

Gen X (as a whole generation) has been through the moon landing, the Cold War, the internet revolution, the Y2K crisis and everything in between. They have seen a lot of ads and been the target of a lot of marketing, which means having an authentic message throughout your marketing is very important.

What’s the percentage of people in Generation X?

Generation X currently makes up 31% of the total U.S. income. Gen X loves social media — 95% of them use Facebook. 72% of Gen Xers use the internet to research businesses.

Who is the smallest generation of millennials or Gen X?

Gen X is the smallest generation, born between 1965 and 1980 and often referred to as the bridge between Millennials and Baby Boomers. Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers.

What kind of mail does Generation X use?

Generation X still holds an appreciation for “snail” mail , as long as it isn’t bills (although I think it’s safe to say this holds true across all generations). Many Gen Xers still send out handwritten cards for both personal and professional means.