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What are the specs for a LinkedIn ad?

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What are the specs for a LinkedIn ad?

Technical Requirements

  • File Type: jpg or png. File Size: 5 MB.
  • Horizontal / Landscape. Minimum: 640 x 360 pixels. Maximum: 7680 x 4320 pixels.
  • Square. **LinkedIn recommends this aspect ratio for best performance on CTR. Minimum: 360 x 360 pixels.
  • Vertical. Minimum: 360 x 640 pixels. Maximum: 1254 x 2400 pixels.

What is the minimum audience size for LinkedIn ads?

300 members
The minimum audience size required to run an advertising campaign is 300 members, but we suggest a minimum of 50,000 to drive results for your campaign. We recommend the following audience sizes for LinkedIn’s advertising products.

What is the best ad format for LinkedIn?

Single Image Ad (Sponsored Content) Sponsored Content is probably the most popular and most effective form of LinkedIn ad formats. It appears on the feed of your target audience, integrating seamlessly around their organic content.

How long should video ads be on LinkedIn?

According to LinkedIn, the most successful video ads are less than 15 seconds long. But lengths can vary when it comes to LinkedIn native video. Here are a few things to consider: For brand awareness and brand consideration videos, LinkedIn recommends to keep length under 30 seconds.

What is a good audience size for Facebook Ads 2021?

Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.

What is the target audience for LinkedIn?

Some things to note: LinkedIn is most popular with older users, with 46-55 year olds most likely using the site. That’s not too surprising when you consider the average age of a Fortune 500 CEO is 58 years old. However, millenials are rapidly growing their presence on LinkedIn.

Are LinkedIn ads worth it?

In conclusion, while LinkedIn ads may be more expensive than Facebook and Twitter ads, they are worth the money. You can still create successful campaigns with relatively small budgets. LinkedIn Sponsored Content is a great way to accumulate new quality leads and are well worth the money.

How do I write a good ad copy on LinkedIn?

So, here are my tips and best practices on how to write a great LinkedIn ad copy that actually works:

  1. Keep it short & sweet.
  2. Try different copy lengths.
  3. Include a link in your LinkedIn ad copy.
  4. Include a Call to Action.
  5. Use numbers to grab the attention.
  6. Adapt your tone to your audience.
  7. Test different sentence types.