What is the message of have a break have a Kit Kat?

It marked a before and after in the advertising vocabulary, a benefit that the product “forced” the consumer to make. “Have a Break”, rest from everything you do, rest from the world, take a moment for yourself and for no one else.

Who came up with have a break Have a Kit Kat?

Donald Gilles
The first use of the tagline ‘Have a Break. Have a Kit Kat’, written by the agency’s Donald Gilles, can be traced to May 1957. A year later it was used on the first television spots for the brand and ever since has been a staple of campaigns for the chocolate bar.

What is the meaning of Kit Kat?

From Longman Dictionary of Contemporary EnglishKit-Kat /ˈkɪtkæt/ trademark a type of chocolate bar made of either two or four long, thin wafers joined together by, and covered with, chocolate. There is a well-known British advertisement that uses the phrase ‘Have a break, have a Kit-Kat’. Exercises.

Who uses the slogan have a break have a?

Nestlé’s KitKat
One of the globe’s best known advertising slogans, ‘ Have a Break – Have a KitKat’ is about to be consigned to the trashcan of history. The venerable slogan was first coined in 1957 in the chocolate snack’s first UK TV commercial.

What does having a break mean?

To have a short rest period in one’s work or studies, other activities. 4.

Why is it called a KitKat?

The KitKat was originally made by Rowntrees in York, and it turns out it was named after a man who made pies in the 17th century in London. Christopher Catling cooked meat pies, named ‘kit-cats’ after him, which became the favourite meal of a group of influential people who gathered in London eateries.

Why did Kit Kat stop using foil?

First the thin, foil wrapping was ditched for a sturdy plastic amid flagging sales. Now KitKat, the chocolate bar credited with spurring Britain to victory over Hitler, is undergoing a further makeover to retain its place in the nation’s affections – by taking a break from its slogan.

Are Kit Kats good luck?

Marketing for Kit Kats in Japan is believed to have benefited from the coincidental false cognate with “Kitto Katsu”, a phrase meaning “You will surely win” in Japanese. Some market research has shown that the brand is strongly correlated to good luck charms, particularly among students ahead of exams.

What is in the middle of a KitKat?

“To clarify, the ‘chocolayer’ — the filling between the wafer of a Kit Kat — is made from cocoa liquor, sugar and a small amount of re-worked Kit Kat,” a Nestlé U.K. spokesperson confirmed, adding, “Please note, re-worked Kit Kat is product which cannot be sold.”

Do breaks help relationships?

There are many reasons why you might want to consider taking a break in your relationship. It can be a way to reset the relationship, gain clarity about your own needs, and even help foster a healthier relationship with your partner.

Does taking a break mean the relationship is over?

In the most fundamental sense, taking a break means that you and your partner haven’t officially broken up, but you’ve decided to take some time off from each other and your relationship.

Why are Kit Kats good luck in Japan?

What is Kit Kat known for?

The KIT KAT® candy bar dates back to 1935 when the wafer crisp chocolate bar was launched in England. Originally, it was known as “Rowntree’s Chocolate Crisp,” but in 1937 the candy bar was renamed as “KIT KAT® Chocolate Crisp”.

Is KitKat vegan?

KitKat V is certified vegan, and made from 100% sustainable cocoa sourced through the Nestlé Cocoa Plan in conjunction with the Rainforest Alliance. The milk in the original KitKat is replaced with a rice-based alternative, which gives the perfect texture and flavor.