How do I send a media alert?

When you write a media advisory, include the following key elements:

1. A brief, direct, and informative headline announcing the event.
2. A sub-headline to clarify or add more information about the event.
3. Contact information (name, title, phone number, email address).
4. A brief explanation of the event’s purpose.

How do you write a media release for an event?

How do you write event details for a press release?

1. Write a catchy headline.
2. Include a dateline and lead paragraph.
3. Write the body of your press release, describing the event theme, attending guests, and activities that will be taking place.
4. Include visuals.

What’s a media alert?

Media alerts are one-page announcements of an upcoming event, intended for journalists, not the public. Their purpose is to convince reporters that this event is a genuine news story worthy of coverage.

When should I send a media advisory?

If your event is in the morning, send the media advisory the afternoon before the event. If the event is in the evening, send the advisory the day of the event in the early morning. Sending the advisory to the right media outlets is crucial to gaining coverage.

Who do I send my media alert to?

journalists
Send your alert to all journalists in your media market who might be interested in covering your event, and don’t forget wire services (like Associated Press), which frequently produce “daybooks” of newsworthy events.

Where do I send media alerts?

Contact information that you want to be published in stories covering the event. MEDIA ALERT written at the top left of the page. Your contact information written at the top right of the page.

How do you announce an event?

A corporate event announcement should include:

1. A relevant subject line that grabs attention and sets the tone.
2. A greeting that sets the tone for the event.
3. At least one reason why the recipient was chosen for an invitation.
4. Event details including the name, location, date, and relevance.

What is another name for media alert?

Use our sample media alerts (also known as media/news advisories) to inform reporters about your upcoming Lights On Afterschool event, and convince them that it’s a genuine news story worthy of coverage. Media alerts are one-page announcements of an upcoming event, intended for journalists, not the public.

How do you write alerts?

Here’s how to write a media alert, with examples from our own More than Money alert.

1. Choose a strong headline.
2. Write a short introductory paragraph.
3. Provide all important details.
4. Add information about your organization and who to contact.

What is the difference between a media advisory and a news release?

A media advisory, or media alert, invites the media to a company event, such as a news conference, grand opening or presentation. A press release to the media details news about the business, such as a new product or sponsorship of a charitable event.

What is the difference between a media alert and press release?

Purpose. A media advisory, or media alert, invites the media to a company event, such as a news conference, grand opening or presentation. A press release to the media details news about the business, such as a new product or sponsorship of a charitable event.

When to write a media alert and when to send it?

Organizations write media alerts for occasions like a grand opening, press conference or charity event. If the event has already passed, a media alert isn’t appropriate and you should consider sending a press release instead. A media alert should be short and concise indicating when an event is to occur.

How to write a media alert for your nonprofit?

You should spend as much time writing the headline as you spend writing the rest of the advisory (some may leave this to last). A strong headline will make it less likely for your alert to get lost (or ignored) in a journalist’s email box.

What should be included in a media advisory?

A media advisory is an official invitation to an upcoming event that a media outlet may be interested in covering. A press release is similar to an article and is generally distributed after an event has taken place. The press release will detail who attended the event, what its purpose was, and if this goal was met. 2.

What’s the difference between a press release and a media alert?

Media alerts and press releases differ in their function and, consequently, in how they’re written and presented. In short, a media alert offers basic information. A press release reads like a news article.